Research & Publications

Scientific work and research play a critical role in advancing the field of sales engineering. By conducting research, new knowledge can be generated and existing knowledge can be expanded upon. This can lead to the development of new theories, concepts, and practices that can enhance the professional skills and knowledge of sales engineers.

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For AASE, scientific work and research are important for several reasons. Firstly, it can contribute to the development of new products and technologies that can help sales engineers to better meet the needs of their customers. By conducting research on customer needs and preferences, sales engineers can gain a better understanding of what their customers want and need, and how they can best serve them.

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Secondly, research can help to identify new market opportunities and trends that sales engineers can capitalize on. By staying up-to-date with the latest research findings and industry developments, sales engineers can gain a competitive edge and position themselves as thought leaders in their field.

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Finally, research can help to build a stronger and more cohesive community of sales engineers within AASE. By sharing research findings and collaborating on research projects, sales engineers can learn from one another and build stronger connections with their colleagues.

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Overall, scientific work and research are essential components of advancing the field of sales engineering, and are critical for the success of AASE and its members.