Publications

Journal of Excellence in Sales 1/2017

2017

english

Finnland, Turku

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AASE Roadmap on Sales Engineering Education

2016

english

Germany, Aschaffenburg

Academic Association of Sales Engineering

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Understanding the Sales Mechanisms in B2B Sales

2016

english

Germany, HTW Aalen, Masterthesis

Nagel M.

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The Importance of Sales Engineers in Germany, Europe and the United States

2016

english

Germany, HTW Aalen, Bachelorthesis

Koch V.

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Panelstudie 2016 – Status quo des technischen Vertriebs

2016

deutsch

Österreich, BFI Wien

Anlanger R., Engel W., Schuster R., Weiche G.

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Setting Priorities in Customer Portfolio Management

2015

english

Japan, Hiroshima, GSSI Conference 2015

Görne J.

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Structural analysis of negotiating situations

2015

english

Germany, Aalen, Performance of Sales Engineers” Sales Conference,

Schneider-Störmann L.

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Professionalization and Scientification of Sales.

2014

english

United Kingdom, Birmingham, GSSI Conference 2014

Görne J.

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Optimierung strategischer Vertriebsprozesse in mittelständischen Unternehmen

2012

deutsch

Germany, Karlsruhe

Murzin M., Masharin V.

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Sales Control in B2B Business

2009

english

France, Clermont-Ferrand, GSSI Conference 2009

Görne J.

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