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Represented AASE City 

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Represented AASE City 

What is the AASE? 

The Academic Association of Sales Engineering (AASE) is an international organization that aims to promote education, research, and collaboration in the field of sales engineering. Sales engineering is a discipline that involves the application of engineering principles to the sales process, with the goal of providing technical solutions to customers. 

AASE was established in 2014 and has since grown to include members from all around Europe, including academics, industry professionals and alumni. The organization hosts conferences, workshops, and other events to facilitate networking and knowledge-sharing among its members. 

The organization is dedicated to advancing the field of sales engineering and promoting its importance in the business world. 

AASE - we connect. we empower. we create visibility.

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Why was AASE created?

The Academic Association of Sales Engineering (AASE) was created to address the need for more education and research in the field of sales engineering. Sales engineering is a unique discipline that requires a combination of technical knowledge and sales skills, and until recently, there was a lack of formal education and training programs focused specifically on sales engineering. 

A group of academics and industry professionals recognized this need and formed AASE in 2014 as a way to promote education and research in the field. The organization's mission is to advance the field of sales engineering by promoting education, research, and collaboration among academics, industry professionals and alumni. 

Some of the specific goals of AASE include: 

  • Developing and promoting curricula and teaching materials for sales engineering education 

  • Supporting research in sales engineering and related fields 

  • Facilitating collaboration and networking among sales engineers, educators, and researchers 

  • Providing resources and opportunities for professional development and continuing education in sales engineering 

  • Promoting the importance of sales engineering as a field and raising awareness of its value to industry and academia 

By creating a community of academics and industry professionals who are passionate about sales engineering, AASE aims to help advance the field and provide opportunities for its members to learn, grow, and contribute to the broader community of sales engineers. 

Meet the Board

Timo Holopainen

President

Prof. Dr. Timo Holopainen

"By becoming a member of AASE, you will have acces to a community of likeminded proffessionals who are committed to excellence in the field of sales engineering!"

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Thomas Berger

Vice-President Research & Education

Prof. Dr. Thomas B. Berger

"Joining AASE is an investment in your professional future that can pay dividends in terms of career advancement, industry recognition, and personal growth!"

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Andrea Badura

Vice-President 

Prof. Andrea Badura

"You should consider joining AASE to gain access to an exclusive network of sales engineering professionals, stay updated on industry trends, and benefit from valuable resources that can advance your career and professional growth!"

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Kati Lang

Vice-President Strategy & Development

Prof. Dr. Kati Lang

"Joining AASE provides an opportunity to network, gain knowledge, and advance your career in the field of sales engineering!"

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Thomas Röhr

Vice-President Funding, Treasurer

Dipl.-Ing. Thomas Röhr

"AASE offers a range of professional development opportunities, including conferences, workshops, and training programs, that can help you enhance your skills and stay up-to-date with the latest trends and developments in the industry!"

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Where are we represented so far?

AASE Map

Since our founding in 2014, we proudly have partner universities in:

  • France

  • Germany

  • Austria

  • Finland

Interested in expanding our map? 

Mail us: president@aase-eu.org

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